KINDER CHOCOLATE - A fairytale made for kids
Challenge
Kinder chocolate main characteristic is it’s tailor-made portion suitable for each kid. Kinder is the most trustworthy brand for parents because it offers the best ingredients for their kid. But how could Kinder make the extra mile?
Solution
Feeling like something is tailor-made makes every child feel unique. But it’s not just the clothes, the toys or the amazing chocolate delight of Kinder. It is also fairytales! That’s why we created the first tailor-made fairytale!
A microsite was launched where parents were asked to name the hero of the tailor-made fairytale just for their children. Then, with simple multiple-choice questions, they selected the characters and features and… voila … the fairytale was ready for them to read both online and offline!
Outcome
Microsite Participations: 1.884
FB Total Reach: 171.515
