PIRAEUS BANK - Check In Class "Notes"
Intro
A strategic approach that aimed at persuading university students to attend their uni courses and at the same time generate traffic in the Piraeus Bank stores. The Check in Class app launched back in 2015 with great results and has been awarded several times for its innovative strategy and execution. Two years later the project has evolved into Check in Notes.
Challenge
The main challenge was to boost awareness for the bank’s loyalty program and at the same time make the bank more consumer friendly. The task this time was to motivate students to keep notes and at the same time share them with the rest of their classmates.
Solution
The platform originally created, evolved and could now host student’s notes, who could redeem this action in yellows. The new feature was communicated in the universities with posters, print ads, radio and digital. Engaging and creative Facebook content communicated the new feature and a mobile banner campaign gave an extra boost to the whole campaign.
Outcome
The new campaign launched in December in just 2 universities. In less than a month, there were more than 500 uploads which was a great success taking into consideration that the communication during the Xmas period was more limited.
