PETIT BEURRE - Select the
Intro
Following the successful repositioning of Petite Beurre, focusing on a younger target audience, the campaign had a sequel aiming to engage consumers even further.
Challenge
To make a creative next step and at the same time make it a hard-selling one. The objective was to involve/ engage the consumers and make them part of the brand’s next communication campaign.
Solution
Consumers were asked to vote among three teaser videos, hosted in a customized microsite. The winning script would be the next TVC!
At the same time via a second mechanism consumers were asked to buy a Petite Beurre pack , insert a code (on pack) to a customized field and instantly find out if and what they have won. The activation was promoted via a promo TVC, banner campaign and Facebook content.
Outcome
28.000 scenario votes/ participants
13.000 codes were entered
83.000 microsite’s visits
80 winners
