Pedigree - Dental Care Month
Intro
Pedigree® Greece Facebook Page has built a strong community. The brand’s goal is to promote responsible dog ownership and provide feasible solutions so that all dogs live a happy and healthy life.
Challenge
In a time in which information is overwhelming, it was important for the brand to stand out and boost engagement having as a communication vehicle the Pedigree® DentaStix™ Dental Care Month. Main objectives … to reach dog-owners, educate them, attract their attention, inform them about Dental Month and drive engagement.
Solution
A complete digital/PR communication plan was implemented in order:
To educate | Different Facebook Content formats were used to inform users on issues of dog dental care
To engage | Influencer Endorsement for further Reach & Awareness. Apart from their involvement as part of the content, a dedicated Facebook activation was formed
To boost CSR | A dedicated microsite was designed where users could find and book an appointment for a FREE dog dental check up
Outcome
The campaign provided a very engaging mechanism that met the objectives. In just one month the results were:
Influencers Interactions : 80.000
Influencers Video views : 635.000
Increase in page’s fans: 2,40K
Interactions: 41.218
Apps Participations: 2.500
Ermis Awards 2017
Bronze Award in the ERMIS PR / DIGITAL PR category
Social Media Awards 2017
Bronze Award - Best Content in Social Media, Best Occasion-based Marketing
