Intro
Junior Fage is a yogurt aimed mostly to kids and one of the favorite brands among parents. Fage wanted to reach out to the youngest fans by providing a fun digital playground for kids to play.
Challenge
Younger audience has specific needs when it comes to how they spend their free time. In fact, kids only care for one thing once in a tablet, pc or mobile: games! The challenge was not only to create games that are fun to play with but also have an educational element in them.
Solution
Solid Havas re-designed the junior.fage website to match the new campaign Junior Fage and also created 6 online games that are fun to play with, simple and could be visited over and over again from the young fans of Junior Fage. Paint Game is a game where little ones are instructed to pick a virtual pencil and color pictures shown while trying to stay inside the lines. Find the pairs game is a popular game among kids, where they need to pick two items out of many and match them in order to win. Make your Poster is another game where our little friends can drag and drop several items on any landscape chosen while he or she can download or print it! Puzzle game is another game where little youngsters are trying to put together puzzle pieces for several in different difficulty levels. Jump Game is a small adventure game where players are trying to jump over several obstacles. Finally, karaoke game gives the little ones a chance to try and sing the TVC jingle on their own, using the karaoke technique where words are lightened in each step of the song. Website and games were built while having in mind that our little fans spend their time mostly on mobile devices.
