Intro
Unilever has a big range of household cleaning products and detergents, such as: Skip, Klinex, Cif, Omo, Svelto,Cajoline. We created an in-store activation which communicated discounts and special offers for Unilever’s household cleaning products and detergents.
Challenge
All of the household cleaning products and detergents of Unilever are strong brands that until now used to advertise independently. During the economic recession, as consumers tended to switch to private label products, Unilever needed to have a communication platform that would speak on behalf of all its products and inform of all of its offers & discounts.
Solution
We created a new communication platform especially designed for the point of sales, which embraced all household cleaning products and detergents of Unilever. The idea behind this, was to combine the benefits of each product, the relevance of usage and the discounts offered, all given in a memorable and appealing way.
Outcome
Consumers became engaged with Unilever’s household cleaning products and detergents and are still looking forward to “Astraftoxoroi” offers.
