Intro
We introduced to our audience the Dreamlab app and "built" awareness around the results of Imperial College.
Challenge
With this campaign we wanted to strengthen the engagement of the people, motivating them to download the App and in turn become part of this valuable, collective effort.
Solution
Some of us like to have a specific ritual before we go to sleep! This seemingly simple, everyday habit is regular content for influencers that their fans watch with undiminished interest.
What better way than to take advantage of a trend with a great impact, to take the communication of our campaign one step further? That is why we challenged our influencers into doing a #FoodnightRoutine instead of a goodnight routine!
What is #FoodnightRoutine?
- Make a small snack with some antiviral food, to better shield their body against Covid-19.
- Activate the DreamLab App and charge their mobile phone to support Vodafone's support project at Imperial College.
Outcome
- Reach: +4M
- Impressions: +25M
- Ad Recall Lift: x4 Brand’s Benchmark
