VODAFONE - Secure Net Family
Intro
Vodafone launched a new parental control service, Vodafone Secure Net. The aim was to make this new service known to our audience which was none other than the parents.
Challenge
The challenge in this case was the fact that we did not want a simple and boring presentation of the service but a concept / mechanism that would actually “talk” to the parents and they would be really interested in watching it.
Solution
Times change, but parents' love for their children remains the same.
So in the context of this love, most parents give advice to their children. In fact, some of them are timeless.
The point, however, is that advice and rules are not always followed by children, because it is in their nature to be curious and wanting to explore what is around them. The same applies in the world of Internet and technology.
Internet is an integral part of our lives, but also is an unexplored world that involves risks for kids. Secure Net by Vodafone takes seriously the safety of kids, by building a protective shield for every child, so that they can enjoy only the nice and useful aspects of the Internet!
We created a case study video for each influencer, in which we leveraged this timeless advice and brought it to today, by showing how they apply in a world where technology is an important part their children's lives and how Vodafone Secure Net can help them and their children practice and follow them.
Our goal was to create bold videos in which parents / influencers will respond "naturally", their reactions will be recorded, but also their real relief when they discover Vodafone Secure Net and its capabilities.
Outcome
- Total impressions: +2.2M
- Reach: +550K
- Engagement: +690K actions
- Ad Recall Lift rate: 30% higher than the brand’s benchmark
Influencer Awards 2022
Gold Award - Best in Family & Parenting
