Intro
Design of an inspiring trade event for Klinex product launches addressed to retailers.
Challenge
Create an event to be remembered and combine the brand’s heritage, a launch in household cleaning, with the exciting new news of the new Klinex laundry product range, in less than a month.
Solution
The concept we proposed to bring together the old and the new was “Lifetime relationship, full of surprises” («Σχέση ζωής, γεμάτη εκπλήξεις») and under this umbrella we created mood videos, presentations and a variety of things which were full of surprises:
- The invitation which gave no hint of what was to be revealed
- The venue which was transformed via 3D mapping
- The presenter, Stamatina Tsimtsili
- The new laundry range
- The presence of the company’s GM
…and all other small details which filled the event
Outcome
Approximately 100 people kept talking about the 3D mapping of the washing machine, the originality of the venue, the giveaway, the mood videos, while they all stayed and chatted with Unilever’s sales team long after the presentations had ended.
