Intro
Zacharoplathoume is a platform that expresses the DNA of Jotis 100% and incorporates the joy of the everyday interaction of consumers with the company’s baking products.
Challenge
Jotis has a vast range of products and we felt that there was a need for a communication platform to enhance and strengthen the company’s connection with consumers, while refreshing its image.
Solution
The art of baking – “zacharoplastiki” in Greek – became our moto and Jotis was the first one to capitalize on this area, i.e. on the movement of baking.
Being a versatile concept, Zacharoplathoume was used in all communication channels, thus renewing and strengthening Jotis's relationship with its audience via:
- CSR initiatives – Zacharoplathoume for good cause
- In store activations – Zacharoplathoume to win
- Online competitions – Zacharoplathoume Award & Zacharoplathoume with our kids
- Media relations & Digital PR
Outcome
- Over 300 articles in print and digital media
- More than 10 appearances in Ant1 TV and local TV channels
- Great participation in all the activations
Retail Business Awards 2019
Silver award in the Supplier’s Brand BTL Activity category
