UNCLE BEN'S® – Special Rice Microsite
Intro
Uncle Ben’s® already brings you a great range of rice products, to make your life even easier. Uncle Ben’s® has all types of rice for different recipes and delicious dinner ideas, from favorites like converted rice and brown rice to jasmine, basmati, and wild rice. Uncle Ben’s® Special Rice launched a few months ago and has all characteristics to become the essential ingredient of our everyday life. Solid Havas designed and developed a microsite in order to introduce the new delicious Uncle Ben’s® products, Uncle Ben’s® Special Rice (7 different flavors).
Challenge
We needed to have a dedicated area in order to present thoroughly the new products’ attributes, their ingredients and demonstrate - using a list of recipes - that with the Uncle Ben’s Special Rice one can cook a healthy and delicious meal in only a few minutes.
Because the brand has an official site with all products, recipes and brand’s values - the challenge was to create a dedicated “hub” with a dedicated space presenting the new Uncle Ben’s® Special Rice products.
Solution
Solid Havas designed a branded Uncle Ben’s® microsite that includes a slider with hero image/photo that presents the 7 different product flavors, a section with detailed product ingredients and a recipe section -inspiring users to cook health meals with Uncle Ben’s® Special Rice.
By visiting http://www.unclebens-specials.gr/ consumers can find all info needed for Uncle Ben’s® Special Rice. The product mix, the product’s descriptions and product’s ingredients and of course all sort of different healthy and easy-to-make recipes. Bon Appetite!
