Intro
Vitam celebrated its 70 years presence in the Greek families’ lives.
Challenge
In order to celebrate Vitam’s 70 years, a special media event was organized in the heart of Athens with a large number of media invitees and a special Guest.
Solution
We invited one of the most beloved TV presenter, Giorgos Kapoutzidis, to host the event and guide our guests through the 7 decade’s of Vitam. The event took place in the 7 Decades venue which had a strong meaning for Vitam’s event. Numbers of happenings such as home made margarine demo and food preparation under the supervision of well-known food blogger took place.
Outcome
55 journalists & bloggers and 25 dieticians present
More than 50 articles online
Over 45 posts in the “open” FB and Instagram accounts
