SAMSUNG - Galaxy S8 Launch Events in Greece
Concept, organization and implementation of the consumer and media launch events which celebrated the arrival of the new Samsung Galaxy S8 & S8+ phones in Greece with media representatives, opinion leaders, clients, Samsung employees and consumers.
Intro
Via two back-to-back events held at Gazarte, on April 27th, 2017, the new Samsung Galaxy S8 και S8+ mobile phones were launched in the Greek market. Apart from the product presentation and the entertainment program organized, a vital part of the events was the experiential aspect, i.e. demo of the new devices carried out by a specially trained team on a one-to-one basis.
Challenge
The real challenge was the limited time available for the implementation of the events (branded materials, give-aways, scripts, audiovisual material, etc.). We had one week from the day we “got the job”, following a pitch procedure, until the date the events were held.
Media event
The Galaxy S8 story was told by George Kapoutzidis as the main presenter and selected Samsung managers to fill in the details, with the support of video material shown on a wide – and very impressive – screen.
The new TV campaign was unveiled, followed by the crescendo by a group of drummers, for the grand finale.
The venue also included a VR photo booth to introduce our guests to the Samsung virtual reality world and the experiential zones described above.
Consumer & VIP event
We proposed a strategic collaboration with Pepper FM, which was a key success factor and managed to:
- create awareness about the party
- draw 300 lucky fans to increase attendance
- organize the actual entertainment (live concert and DJ party)
Samsung’s Social Media, handled by our agency, also managed to attract consumers via an online draw and a personalized communication with them.
The well-known presenter/ actor George Kapoutzidis was the star in this event as well and he also held the draw for 2 lucky consumers who won a new Galaxy S8 phone
Outcome
All in all, it was judged as a very successful celebration, with over 700 people present in both events and all the goals set by the client having been accomplished!
