PETIT BEURRE - Characters
Challenge
Since 1922 Papadopoulou biscuits, ΠΤΙ-ΜΠΕΡ, is a bran that represents caring moments, full of lovely memories and joy. Υet, never before had we heard what the biscuits themselves had to share with all of us. The four edges of a ΠΤΙ-ΜΠΕΡ biscuit are now actually 4 dynamic and special characters that come into life to share their thoughts and create funny situations.
Solution
6 digital videos… shared in the brand’s social channels.
Facebook new format posts… that communicate the Characters stories.
A dedicated one-page microsite… serving as the campaign’s hub.
2 digital activations… that made consumers engage even more with the campaign.
Outcome
The goals initially set were met. The campaign managed to take the brand to the next level, making it relatable to the younger audience.
Facebook
Delivered Impressions 623.221
Total Video Views 157.778
Youtube
Delivered Impressions 915.076
Video Views 322.020
