Vodafone TV | New TikTok Channel Content
Intro
Vodafone Greece aimed to boost excitement around Vodafone TV and strengthen its position as the top aggregator of premium TV content. Through creative storytelling and influencer collaborations, we engaged audiences and achieved outstanding results.
The Challenge
The main challenge was creating impactful, "stop-scrolling" moments in a highly competitive landscape of streaming platforms. Additionally, we needed to effectively communicate the unique features of Vodafone TV while driving engagement and appealing to new audiences.
The Solution
Our strategy focused on collaborating with influencers who doubled as storytellers and content creators. By producing 18 engaging videos, we highlighted Vodafone TV's premium offerings through creative formats such as scene re-enactments, trivia, and humorous "before and after watching" content. These authentic and innovative approaches resonated with audiences and strengthened the platform’s visibility and appeal.
The Outcome
The campaign achieved remarkable results. Within six months, Vodafone TV's subscriber base grew by 13%, from 183,000 to 205,000, with 22,000 new subscribers. Market share increased by 2 percentage points, brand awareness rose from 77% to 84%, and purchase intent improved by 4 points. This success demonstrated the power of our influencer-led, creative strategy in driving growth and engagement for Vodafone TV.
Social Media Awards 2024
Gold Award - Solid Havas | Vodafone - Vodafove TV ft Content Creators - 1.9 Best in Other
Gold Award - Solid Havas | Vodafone - Vodafove TV ft Content Creators - 5.7 Best in Telcos & Technology
Gold Award - Vodafone Greece | Solid Havas - Vodafove TV ft Content Creators - 5.΄΄Content Is King΄΄ / Best in TV & Entertainment
Gold Award - Vodafone Greece | Solid Havas - Vodafove TV ft Content Creators -2.3 The Power Of Video In Raising Awareness / Best Use of Video for Branding
