VODAFONE - Serious problems
Intro
Vodafone TV, has been with us for quite some time and people know all about it. But this does not mean that in the age of streaming and many online platforms, we must let the public forget it!
Challenge
The aim was to find a nice and appealing concept that will highlight the quality series of HBO and will remind the audience where they will find them.
Solution
Isn't it a serious problem that you cannot seem to find the series of your dreams? Of course it is and needs discussion!
But is there a reliable and not boring way to find a series that fits your demands and solve the problem of "what’s next?"?
To solve all these problems, we created a digital show hosted by someone who loves series and is none other than Alex Kavdas.
As guests he had different and demanding influencers who have a #SeriousProblem and can not find the next series that will suit them!
The influencers explain to the host what the problem is and he, as an expert, finally offers them a solution!
Of course, he provides them with a solution, but at the same time he helps us find the next series that we will binge-watch!
Outcome
- Reach: +463K
- Video Views: +310K
- Engagement: +5.5K
- Ad Recall Lift rate: x10 times the brand’s benchmark
Dime Awards 2021
Bronze Award for Best Campaign for Launch/Re-launch
Influencer Awards 2022
Bronze Award - Best Use of Instagram for Influencer Marketing
Bronze Award - Most Innovative Campaign with Influencers
