VODAFONE - Generation Next
Intro
Generation Next is a STEM skills development training program with free access for all to new technologies and science. Vodafone Foundation brings a new educational experience and empowers the "explorers of today" to build the society of tomorrow.
Challenge
Aiming to bring more and more users to the Generation Next platform, Vodafone asked us to prepare Social Content posts & stories in order to create awareness regarding the educational material, strengthen the traffic by bringing new visitors as well as increase the percentage of Returning Visitors.
Solution
How can you bring people to an educational platform and speak to such a wide audience without hiting a "wall" but also with a limited budget? Our biggest challenge was that with our materials we had to address to both teens and adults.
In less than 1 year we had 3 bursts with different visuals to bring more and more users to the platform!
Our main vehicle was to have appealing creatives that would make users click on the ad!
We brought famous scientists and well known personas of the past ,to today, aiming to inspire young people to develop their skills through the free content of Generation Next.
Outcome
- Reach: +1.5M
- Impressions: +10M
- Ad Recall Lift: x2 Brand’s Benchmark
- Link Clicks: +30K
