JOTIS - FTIAKSE XRONO GIA SENA
Intro
A digital video campaign created to reintroduce JOTIS Pudding to its audience, as the comfort food that will make you relax and make you want to take time for yourself.
Challenge
JOTIS Pudding is a timeless product that has been connected in the mind of the consumer as a children dessert. The challenge we needed to face was to renew the relationship of the consumer with the product not through the prism of nostalgia but of timelessness, going beyond its obvious role as baby food.
At the same time, the basic need of the brand was to become relevant to the public, redeeming its unique characteristics (taste, aroma, warmth) through a new narrative.
Solution
We strategically repositioned JOTIS Pudding as a comfort food. As a dessert that can function as a cure, a relaxation, natural sedative, a pleasure in a difficult day! We wanted the new trend to become a treat to yourself, the means to connect with yourself!
3 YouTube Pre-Roll videos were created, one for each target audience, where the protagonists of the videos, addressed the audience watching them and urged them to stop what they were doing at that moment and take time for themselves.
- In addition, they were encouraged to join the campaign's Microsite where they could read articles in different ways and tips for relaxation and peace of mind.
- The videos were also shown in the form of Facebook & Instagram Posts & Stories.
- The action was supplemented with Digital PR where Influencers through Instagram posts suggested to the public to follow their example to log out of their social media to take time for themselves and enjoy a JOTIS Pudding.
- PR Kit was sent to KOLs with everything they needed to make time for themselves.
Outcome
Youtube
over 880,000 video views
more than 48% of the audience watching the entire video without skipping.
Facebook and Instagram
2,675,000 Reached users
300,000 Thruplay views
Digital PR
Reach: 538.598
Impressions: 606.764
Engagement: 41.216
