Intro
Absolut Vodka is a leading spirit brand that not only enlights the nights of it’s fan but also shapes the ideas of the entire planet.
Challenge
Create an activation plan to increase brand footprint in the major festivals as the main sponsor. Generate social media buzz and engagement with connectors, influencers and progressive audiences.
Create a modular activation in order to be scalable, mobile, interactive and instagrammable.
Solution
We created a unique experience that reflects ABSOLUT’s philosophy for Freedom in relation to Self Expression. The experience is designed to offer an enjoyable moment with the brand while magnify the brand visibility within the festival area and creating sharable moments for guests in the SOM environment.
We designed a tailored made sound and light installation (a neon tunnel with bottle outlines) which pulsates on the rhythm of the main stage’s music. For each participant passing through the tunnel a unique video clip as a reward for their participation. We have placed instagrammable corners with neo outlines and a huge branded balloons in main spots for impressive visibility.
Outcome
Impressive presence, strong visibility and more than 4.000 participants and 10.000 reach in Social Media in major Music Festivals (ADD 2019, Plissken, Tomorrowland, Sonar, Bolivar, Reworks).
