Bio-Oil - #AllagiXorisAlla
Ιntro
Bio‑Oil® Skincare Oil is the world’s leading scar and stretch mark product. #AllagiXorisAlla campaign embraced the changes in a woman's body, during a woman’s most beautiful period…. the period after she has given birth.
Challenge
The challenge was to communicate Bio-Oil’s pharmaceutical perspective and get closer to its niche target audience, which is mothers to be and women that recently became mothers.
Solution
A series of digital videos with credible replies to concerns related to pregnancy and post childbirth period.
Facebook and Instagram were the main SoMe channels that were used in order to collect questions from the brand’s core target audience with concerns about the changes that would occur women’s skin and body during and after pregnancy. Bio oil collaborated with a midwife, member of the Athens Association of Scientists-Midwives (SEMMA) and invited both pregnant women and women that recently became mothers in order to create a series of videos that actually replied to all those concerns.
Bio-oil categorized the #AllagiXorisAlla videos into videos about pregnancy and videos about the post childbirth period. 10 cut-version videos were also created for the brand’s social media channels.
Outcome
795 users submitted a question during the activation period
357.695 unique users were exposed to #AllagiXorisAlla video campaign
More than 2.5M impressions
