TWIX - “KANE TO TWIX ΚΑΛΑΜΑΚΙ”
Challenge
Last year we presented the unique combination of Twix and Coffee. Now we take it one step further by presenting the ritual of enjoying coffee with a Twix…straw. It might sound simple, but was time to show how it should be done!
Solution
We collaborated with popular influencers and asked them to use Twix as a straw. But… we let them discover on their own how to do it, giving them the minimum help. The result was hilarious digital videos that educated the target audience on how to use Twix as a straw.
In order to boost trial we had a synergy with e-food that along with the coffee orders gave out a Twix with an innovative sous verre that showed how to use Twix as a straw.
