ABSOLUT - Activations 2019 at Music Festivals
Intro
Absolut Vodka is a leading spirit brand that not only enlightens the nights of its fans but also shapes the ideas of the entire planet.
Challenge
Create an activation plan to increase brand footprint in the major festivals as the main sponsor and generate social media buzz and engagement through connectors, influencers and progressive audiences.
Solution
We created a unique experience that reflected ABSOLUT’s philosophy for Freedom in relation to Self-Expression. The experience was designed to offer an enjoyable moment with the brand while magnifying the brand visibility within the festival area and creating sharable moments for guests in the SOM environment.
We designed a tailored made sound and light installation (a neon tunnel with bottle outlines) which pulsated on the rhythm of the main stage’s music. For each participant passing through the tunnel, a unique video clip was created as a reward for their participation. We also placed instagrammable corners with neo outlines and a huge branded balloons in main spots for impressive visibility.
Outcome
Impressive presence, strong visibility and more than 4.000 participants and 10.000 reach in Social Media in major Music Festivals (ADD 2019, Plissken, Tomorrowland, Sonar, Bolivar, Reworks).
