UNILEVER – Our Neighborhood, Our Strength
CSR program for all Unilever brands in ΓΑΛΑΞΙΑΣ, aiming to strengthen the community bonds by improving the life of fellow citizens.
Challenge
The client requested a CSR program relevant to the company’s Sustainable Living Plan that would focus on the “Caring for our Community” pillar.
The program should include all client’s products and motivate consumers to buy them, in order to also contribute to the program’s purpose.
Solution
The “Community” pillar is best identified and captured in Neighborhoods, as Neighborhoods are the core of solidarity and mutual help.
That’s why we proposed and carried out a program that aimed to make Neighborhoods “stronger”, by improving the life of people with disability problems and making it easier for them to move in their own neighborhood.
How? By offering steady or portable ramps to Municipalities or Associations in order to use them according to people’s needs.
In order to fully understand the needs of people with disabilities and achieve the best possible results in identifying the areas within Municipalities and the Associations with the bigger needs, we collaborated with ΣΚΕΠ (Association of Social Responsibility for Children and Youth).
