Intro
Coffee is better when combined with a bar of Twix®. Twix® bars always go in pairs, so our question is which one will you choose to dip in your coffee?
Challenge
The main need was to make Twix® & Coffee the next big thing. Along with that the global tagline needed to be localized there was also the challenge that the tagline “Right or Left (Twix® bar)” might have a negative connotation (implying political parties).
Solution
Drinking coffee in Greece is not just a habit. It is a daily ritual - one that people enjoy alone or with friends. Coffee breaks in Greece are serious affairs and last long! But what supplementary element could make drinking coffee even more pleasant? What else - Dipping a Twix® into your coffee. In cooperation with a popular YouTuber, we created a series of short videos in order to present how different people/personas (ie. a music fan, a fitness dude, a hipster etc) have one thing in common – they are Twix® & Coffee Lovers. After viewing the videos, users were asked to upload a photo of their Twix & Coffee habit with the hashtag #TwixandCofeeGr and participate in a draw. Several influencers also took part and uploaded their Twix® & Coffee moment. Over and above, Twix® collaborated with efood (top food & coffee delivery app) and delivered a Twix® product along with every coffee order…for maximizing pleasure.
Outcome
The campaign had great impact reaching more than 400.000 views in just the first couple of weeks and almost 1.470 participations within a month.
Influencers Awards 2019
Gold Award - Best influencer marketing for brand awareness
Social Media Awards 2019
Bronze Award - Best of Facebook Family of Apps - Communication - Food & Beverage - "Mars Hellas"
