Vitam is celebrating 70 years and via its TVCs, it reminds everyone that for 70 years it has been an integral part of our everyday life, from breakfast to snacking. The modern and pop look & feel, with color and a quick change of scenes, reflect the values of the brand – innocence, well-being and love for taste. The modern, colorful look & feel and the quick change of scenes, reflect the values of the brand – innocence, well-being and love for taste.