PIRAEUS BANK - Check In Class
A strategic promo that succeeded in getting university students to attend their lectures and generating traffic in the Piraeus bank stores.
Intro
Piraeus Bank, the leading Greek Bank, has always used an innovative and modern communication making it approachable to the younger age group.
Challenge
The challenge was to reach the “hard-to-get” university segment. The goal was to engage with the students, start a conversation and finally get the chance to talk to them in a Piraeus Bank store.
Solution
We could only reach the students with an activation that was based on their type of communication, speaking their language. Having in mind that more than 60% of students used their mobile most of the day, we came up with a mobile-based promo though an app. And the best part, university institutions were happy to endorse the activity as we created a mechanism that rewarded student’s presence in lectures.
The “Check In Class” campaign. An app with geolocation where the more you checked-in at your university and attended your course, the more you were rewarded. For students to claim their rewards all they had to do was visit a Piraeus Bank store. So all 3 parties benefited: Universities + Students + Piraeus Bank!
Outcome
Over 10.000 check-ins and more than 10.000 new university visits were the results of the first wave of the activity. In times of capital controls such an activity was received with great positivity from students. The campaign received a Silver Ermis award.
