SOLID - No budget, no cry
Insurance Based Promotion for Greek Marketers created by SOLID.
Intro
Solid has the exclusivity of contacting Insurance Based Promotions in Greece. Ensuring a promo action simply means: To cover (insure) its risk (cost).
By ensuring a promo action you can:
-Maximize the incentive offered to the consumer = greater results
-Have zero risk
-Have a Fixed Fee
Challenge
We needed to approach the majority of Greek Marketeers in order to remind/introduce to them the Insurance Based Promotions. It had to be in a creative way – after all we are an advertising company– and a smart approach that would prove to them that Insurance Based promotions offer great incentives to consumers at very low, controllable costs even at times of crisis.
Solution
What a better way to present Insurance Based promotions to a specific target group than creating one specially for them? And this is what we did, by launching the “NO BUDGET NO CRY” promotion.
"No budget" refers to the drama marketers live nowadays. "No cry" refers to the solution provided by SOLID, through an Insurance Based Promotion. For the first time we were giving the budget, instead of asking for one! With a prize of 5.000€, Greek marketeers had the chance to participate in our promotion and find out why this is exactly what they need for creating low budget promos with great incentives.
The promotion was communicated through an e-mail campaign that was attended to Greek marketeers, and it was supported by an interactive mini site, social media activities, press releases and a video that introduced the activity in a musical way.
Outcome
The response was amazing! 25% of the receivers of the e-mail visited the “No Budget No Cry” site, while 11% participated in the promotion. Within 2 months we had several meetings and we gained a respective number of clients. But the real impact was created by the word of the mouth that made the campaign a hot topic across marketeers for its creativity and execution.
