Aiming at launching the Pireaus Bank and Olympic F.C. CoBranded card in a dynamic way, we came up with a story where Nicolas, an Olympiakos fan, shows that the card exceeds his expectations, by offering many benefits and experiences, in a humorous way. Our protagonist even becomes a member of the official team players' group. The TVC went viral not only in digital media, but also in the press (sports papers).
