Intro
EVGA Ice creams have captured our hearts and summers for 80 consecutive years. This key point of reference was a great opportunity in order to create a memorable journey for all consumers.
EVGA, the Greek, historical ice cream brand, celebrated its 80th anniversary in 2016. Its products have been loved by consumers of all ages, for their taste, quality, fun…
Challenge
With the moto «80 years we make summer» as a communication platform, a 360 campaign was created that awakened the unique EVGA summer feeling and was supported by digital activations.
Solution
The redesign of www.evgaicecreams.gr/ site. A fresh, modern, clean cut and with a friendly user interface and design site that reveals the EVGA summer feeling. The site communicates the brands values, philosophy, products and everything one needs to know about the brand’s ice creams.
A dedicated blog is incorporated within the site that reinforces the brand’s moto «80 years we make summer» and takes the consumers in a journey throughout the past 8 decades. See more...
Outcome
Consumers embraced the relaunch and this was evident in the site’s analytics :
-72% increase in the number of page views during the first month of the site’s airing
-86% increase in the number of visitors during the same period of time
-More than a minute average session duration during and after the campaign
-Rather low bounce rate
-More than 4 pages viewed during a single session
