Intro
Anytime Online is an online insurance service by Interamerican with a very large and engaging Facebook Page. A super engaging trivia game was developed in Anytime Online’s Facebook page.
Challenge
To attract new Facebook fans, to achieve higher levels of Engagement through a very addictive application and enhance branding
Solution
We developed a trivia game that used Google Maps as its basic tool mechanism and implicitly promote online car insurance by Anytime. The player answered 4 questions in each round by placing a pointer to the exact location on the map that he thought the question referred to. There is a special kilometer gauge and the player was awarded with extra km for every correct answer or kms were subtracted for wrong answers. For every round, the player received an extra participation for the drawing that took place at the end of the competition with very attractive prizes.
Outcome
The campaign provided a very engaging mechanism that met the brand’s objectives. In a snapshot:
-More than 90.000 participations
-About 700.000 questions answered
-280.000 unique games played
Ermis Awards 2015
Bronze Award in the Ermis Digital/ Branded Games, Tools & Tech” category
