KINDER BUENO - Christmas Mystery
Intro
Kinder Bueno represents a love snack brand for the millennials and a strong presence in the Facebook community. A highly engaging puzzle game was developed for the Xmas period in Kinder Bueno’s FB page.
Challenge
To activate and engage the existing Facebook users through a fun activity.
Solution
Mystery Games have been very popular among our target audience. An interactive mystery “world” full of adventures, quizzes and fun. Using this insight, we developed a mystery game (FB app) in which users could navigate in various mansion rooms, solve the mystery and find hidden Kinder Buenos. Integral pieces of this were adrenaline and excitement.
Outcome
The campaign provided a very engaging mechanism that met the brand’s objectives. In a snapshot:
-The contest gained thousands of participations
-FB content was seen by more than half a million GR users
-User engagement was very high
