LENOVO | IRONMAN VOULIAGMENI SPONSORSHIP
The Challenge
Solid Havas created a BTL campaign for LENOVO who was the major sponsor of the Ironman world event held in Athens. The objective was the emotional engagement with the brand LENOVO and the world champions / participants of the event!
The Approach
We crafted an aspirational campaign, positioning LENOVO as the ultimate enabler and booster! Amplifying impact through powerful visibility and engaging interactions, we strategically placed inspirational quotes along the athletes' route, turning specific 'obstacles' into motivational milestones. At our dedicated Lenovo booth, equipped with state-of-the-art ergometric tools, participants gauged their performance and unleashed their full potential.
A dynamic group of performers set the tone, infusing the event with a festive and uplifting atmosphere. The program's vibrancy was seamlessly captured through a series of captivating posts and stories, featuring renowned participants. With LENOVO as the driving force, we elevated the entire experience, transforming each moment into an inspiring journey toward excellence.
